BuzzFeed's takedown of Brandy Melville's idea of "one size fits all".

Refinery29 did a post about what happened when BuzzFeed found five women of varying sizes to try on seven pieces from Brandy Melville:

[W]hile A&F has seen its fair share of controversy, Brandy Melville perpetuated a contentious concept Abercrombie has not: one-size-fits-all clothing. With almost 50 stores worldwide and a booming e-commerce site, the Italian-based retailer has popularized the “Brandy Girl” image. She’s the high-school popular girl with long hair and even longer legs, and she's attended Coachella for the last five years. She is also, it seems, probably between a size 00 and 2. At last, BuzzFeed decided to call the all-American retailer on its narrow definition of "all."

I like that BuzzFeed found women with a wide variety of body shapes to try pieces on, apparently without having to go beyond their own staff. Their reactions are occasionally surprising and often hilarious.

Kristen had what I thought was the best one-sentence summary: "I don’t think these clothes are so much ‘one size fits all’ as much as they are ‘one size fits a mystery size, to be revealed when you actually try it on.’"

Cows Creamery opens in Beijing.

"COWS梦工场" (Watch on YouTube)

Cows, the Prince Edward Island ice cream and T-shirt chain, recently opened its first shop outside Canada in Beijing. They shipped 12,000 tubs of ice cream to China to do it, and even had P.E.I. Premier Robert Ghiz at the opening.

The video is basically a commercial, but one with absurdly cute kids in cow costumes.

The ice cream isn't cheap, at 35 RMB ($5.66) for a single scoop and 59 RMB ($9.54) for a double, but you're paying for both shipping from Canada and for pricey real estate in Sanlitun.

Cows Creamery
1-103 Shimao Gongsan
Chaoyang District (across the street from Heaven Supermarket)
朝阳区 工体北路13号院世贸工三1号楼103
Tel: 8212 6911
Metro: Tuanjiehu (Line 10)