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Today's oopsie is probably going to encourage Google to have a look at how companies like Halliburton and Southwest have cut out the middleman--in Google's case, RR Donnelley--and file their own earnings statements.

Links to the relevant price action today:
Google (GOOG)
RR Donnelley (RRD)

Note the lag of slightly under an hour before blame was reflected in price.
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