Assembled in the USA from 100% Chinese parts.

I use what is probably that exact bulb; I'm with you on the more light for the same energy. I put it in a deep photographic flood reflector and point it at the ceiling. It works very well. Make sure the reflector is deep enough and placed high enough that you don't have to look directly at the bulb. You want to look straight at it about as much as you want to look at a 300 watt incandescent.