BuzzFeed's takedown of Brandy Melville's idea of "one size fits all".

[randomness]

Refinery29 did a post about what happened when BuzzFeed found five women of varying sizes to try on seven pieces from Brandy Melville:

[W]hile A&F has seen its fair share of controversy, Brandy Melville perpetuated a contentious concept Abercrombie has not: one-size-fits-all clothing. With almost 50 stores worldwide and a booming e-commerce site, the Italian-based retailer has popularized the “Brandy Girl” image. She’s the high-school popular girl with long hair and even longer legs, and she's attended Coachella for the last five years. She is also, it seems, probably between a size 00 and 2. At last, BuzzFeed decided to call the all-American retailer on its narrow definition of "all."

I like that BuzzFeed found women with a wide variety of body shapes to try pieces on, apparently without having to go beyond their own staff. Their reactions are occasionally surprising and often hilarious.

Kristen had what I thought was the best one-sentence summary: "I don’t think these clothes are so much ‘one size fits all’ as much as they are ‘one size fits a mystery size, to be revealed when you actually try it on.’"

Comments

[r-ness.livejournal.com]

If that's style these days, I'm glad I'm not fashionable.

Yeah, there's definitely a reason why the clothes in my Facebook feed are basically all vintage, all the time. Not completely, but almost. This is trendy fashion for trendy teens, and will be gone before you know it. Twenty or thirty years from now, the best bits--in someone's opinion--of this will come back, and those bits may actually be worth considering. (And some things may come back which will be awful, but that always happens.)

To me, they were all quite drab. Except for the shorts, which didn't do it for me either, but at least they weren't in greyscale.