BuzzFeed's takedown of Brandy Melville's idea of "one size fits all".

[randomness]

Refinery29 did a post about what happened when BuzzFeed found five women of varying sizes to try on seven pieces from Brandy Melville:

[W]hile A&F has seen its fair share of controversy, Brandy Melville perpetuated a contentious concept Abercrombie has not: one-size-fits-all clothing. With almost 50 stores worldwide and a booming e-commerce site, the Italian-based retailer has popularized the “Brandy Girl” image. She’s the high-school popular girl with long hair and even longer legs, and she's attended Coachella for the last five years. She is also, it seems, probably between a size 00 and 2. At last, BuzzFeed decided to call the all-American retailer on its narrow definition of "all."

I like that BuzzFeed found women with a wide variety of body shapes to try pieces on, apparently without having to go beyond their own staff. Their reactions are occasionally surprising and often hilarious.

Kristen had what I thought was the best one-sentence summary: "I don’t think these clothes are so much ‘one size fits all’ as much as they are ‘one size fits a mystery size, to be revealed when you actually try it on.’"

Comments

[digitalemur.livejournal.com]

It may have been for the photography, but also women working in print/web media in a big city are gonna wear a crapton of black and gray anyway. It's like there's this WEAR BLACK field that emanates from New York City in particular, and from the business centers of a lot of large cities.

[r-ness.livejournal.com]

Yeah, this is definitely true. That trend has been around for longer than I would have thought.

The mental image of that field is going to stick with me for a bit. Complete with electronic *BLOOP BLOOP* noises. :)